Designing a fertility clinic website to help more women understand fertility challenges
Frøya | Webdesign, mockups, illustrations
Role
Web designer
Illustrator
Product owner
Marketing manager
Frontend developer
Backend developer
Team
Timeline
2022-2023
Sitemap
User flows
Mockups
Illustration set (20+)
Deliverables
Summary
As part of the Snowball team, I helped update the Frøya Life brand and refresh its digital presence.
I worked closely with the client through several design iterations to create a website that looks good, is easy to use, and includes a knowledge hub about fertility challenges.
Sitemap for Frøya website
About the project
For this project, I helped refresh Frøya Life’s digital presence. I worked on the site map, wireframes, and the illustration set used across the website and social media. One of the design iterations mixed soft, friendly visuals with flexible components, so the site could hold lots of useful information. The result is a website that looks great and gives users easy access to valuable insights.
Snapshot of the homepage
Deliverables
Frøya is digital companion on the journey to parenthood. As a private fertility consultant, they help women make the most of their chances to become moms, offering treatments through selected clinics across Scandinavia.
